Best Practices

Your 2022 Holiday Gifting Survival Guide

As the end of year approaches, there’s a buzz in the air that’s both exciting and exhausting. Just like Mariah Carey’s “All I Want for Christmas”. We’ve put together a few ideas to help make your holiday/year end gifting joyous for your team or clients and stress-free for you (and not overplayed ;-) ).

Plan Ahead and Be Flexible

TL;DR: The earlier you reserve your gifts, the more likely you are to be able to secure your top choice items.  

Tommy Gomez, Creative Partner at Brilliant, recommends clients start the holiday conversation at least two months in advance of when they’d like the gifts to arrive. This allows time for ideation, product design and development, shipping, and fulfillment. If you don’t have the gift of time - that’s okay too! Our team can always find workarounds - rush orders, expedited shipping, alternative gifts - but we’ve found that the gifts that are planned early are just way less work for our clients.

Order/Send Gifts That People Want

Can’t read minds? Neither can we! How fun would that be though? Maybe it would be scary . . . anyway . . . Brilliant works with our clients in a number of different ways to collect information from gift recipients before a gift is sent, so that you produce exactly what people want. You can use either our Preferred Gift tool or set up a Storefront to take orders from your team or clients, and then create only what is ordered, this not only saves you time and money and ensures everyone gets something they love, but it also gives you extra touch-points with your gift, more touch-points = more engagement = more bang for your gifting buck.

Create An Unboxing Moment, Leave A Lasting Impression

Love or hate Amazon, they have trained most of us to think that a brown box on the doorstep is something we either bought for ourselves or a gift for someone else. I don’t know about you, but when I order gifts for my kids from Amazon, I wrap them. Why? Because presentation matters! When you send a gift you are trying to make your recipient FEEL something joyful. With some fun and inexpensive special touches, we can make sure your gift sparkles from the moment it hits your recipient’s doorstep.

Brilliant is your SOS/phone a friend/some other cultural reference

You’re ready to get started, but not quite sure where that is or what that looks like. Talk to the gifting experts! Yes, that’s a real thing :)  Let them guide you to a holiday gift that surprises and delights. 

Our Brilliant Creative Services Team is standing by ready to assist! We’ll operate like an extension of your team - we learn your brand, your audience and we’re experts in the gifting world. 

Drop us a line below and we’ll be in touch soon!

Brilliant can help you achieve your gifting goals

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