Items pictured span both new-hire kits and employee swag programs.

CASE STUDY

Half the Cost, Twice the Impact: Arctic Wolf’s Gifting Transformation

50% cost savings on global shipping (average shipment dropped from $99 to $49)
Streamlined admin work with a self-service portal and dedicated account manager
Elevated employee experience with consistent, branded gifts employees are proud to share

About Arctic Wolf

Arctic Wolf is a global leader in cybersecurity with a bold mission: to end cyber risk. Trusted by more than 10,000 organizations worldwide, they deliver 24/7 protection through their scalable Aurora Platform and expert security operations team. Reliability and consistency are core to their brand, the same values they now extend to their employee experience through Brilliant.

The Mission: Building a Culture as Strong as Their Security

Arctic Wolf’s People Experience team is dedicated to creating a workplace where every employee feels supported, connected, and proud to be part of the pack. Their goal: make the employee journey as seamless and reliable as the cybersecurity services they deliver.

  • Foster a sense of belonging from day one with impactful onboarding

  • Recognize and celebrate milestones like anniversaries with consistency

  • Provide employees with practical, branded swag they’ll use and love

  • Free up time for the People Experience team to focus on high-value culture initiatives

The Challenge: High Costs, Low Confidence

Before Brilliant, Arctic Wolf’s gifting program lacked reliability and visibility. Shipping costs were unpredictable, fulfillment errors were frequent, and employee experience suffered.

What should have fueled pride instead consumed budget and time.

  • Average shipping cost reached $99 per package, with overseas examples as high as $125

  • No portal to view invoices, see order status, or track inventory

  • The PX team often had to follow up 5+ times for support

  • Inconsistent swag and generic packaging diminished the brand

Items pictured span both new-hire kits and employee swag programs.

The Solution: A Reliable Partner That Scales With Their Needs

Brilliant gives Arctic Wolf a trusted partner, a powerful platform, and a seamless experience for both employees and the People Experience team.

  • Branded landing pages with automated recipient tracking and feedback

  • A self-service portal for invoices, inventory, and on-demand shipments

  • Global fulfillment across 3,500+ employees with reliable delivery

  • Dedicated account management and design support to guarantee quality

“It’s been such a relief - I know every gift will arrive on time, look right, and feel like us.”
Mary Newville, Director of People Experience

“We reduced our average shipping cost by 50%. That savings alone got us the yes to use Brilliant, but the real win has been the employee experience. It’s been a night and day difference.”

Mary Newville
Director of People Experience

The Results: 50% Cost Savings, Endless Gains in Efficiency

Brilliant’s platform turned Arctic Wolf’s vision into measurable outcomes, reducing costs, freeing up time, and creating an employee experience worth celebrating.

  • Cut average shipping costs from $99 to $49, saving up to $25K–$50K during a new company acquisition.

  • Removed manual quarterly anniversary work and invoice chasing

  • Delivered onboarding gifts to 400+ employees during an acquisition with no added PX workload

  • Positive employee feedback now reinforces culture instead of creating frustration

“What used to take constant back-and-forth now runs automatically. Our team has so much more time back to focus on what really matters.”
Mary Newville, Director of People Experience

For a company built on reliability, Brilliant delivered a gifting experience to match. Backed by SOC 2 Type 2 certification, Arctic Wolf could finally trust their gifting program to reflect the same reliability and consistency they promise their clients every day.

Items pictured span both new-hire kits and employee swag programs.

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