Brilliant x Marketo

Supercharge your marketing strategy with impactful gifts and e-gifts, sent directly to your audience, triggered straight from your Marketo flows.

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With the Marketo x Brilliant integration it's easier than ever to target and nurture qualified leads, boost lead-to-revenue opportunities, and execute automated, personalized gifting campaigns across multiple digital channels.

Turbocharge Marketo with Gifting Automations

Make a great first impression

Send high-value leads an introduction gift as soon as they're added to your contacts, and strike while the iron is hot!

Maximize virtual event attendance

Send a physical gift when prospects register for a webinar and drive pipeline growth.

Score big with MQLs

Trigger a gift automatically when a market qualified lead hits a score over a particular threshold.

Example Workflow for Automated Gifting with Marketo

Integrate Brilliant with Marketo to

  • Reduce manual effort and save time for sales teams
  • Engage prospects and win new clients in less time - at scale
  • Enable follow-ups by adding ‘interesting moments’ into your campaigns
  • Ensure brand standards are consistently enforced among all teams
  • Maximize engagement and deliver the most joy to recipients

More Reasons To Go Brilliant

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Brilliant Bonus Features

Integrating with Brilliant means you’ll gain access to all our impressive bells and whistles–including our sleek Storefront, Preferred Gift, and amazing tracking and inventory notifications.

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Collaborative Campaigns

We go beyond simply implementing a solution and then disappearing. We work with our clients hand in hand to develop automated campaigns that fully leverage the power of Marketo.

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Bye Bye Boring

Gifts delivered in a bland Amazon box? Never! Let Brilliant create an unforgettable unboxing experience that elevates your gift-giving game and makes you stand out from the rest.

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Track Budget & ROI

Measure campaign success, simplify budget tracking, and keep tabs on performance metrics with integrated campaign reporting in Brilliant.

Need a hand getting started? Connect with us to see how we can configure gifting automations for whatever you're looking to tackle.

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