Blue Yonder is at the top of their game in B2B supply chain management, revolutionizing the field with cutting-edge digital solutions. With a workforce of over 6,000 strong, they teamed up with Brilliant to recognize and engage their employees in a big way through an online employee Storefront and an unforgettable in-person event.
With their online Storefront launch on the horizon for summer 2024, Blue Yonder wanted to generate some serious buzz. The goal? Engage employees and customers at their annual conference, ICON, held at the grand Gaylord Convention Center in Dallas, TX. They needed a vendor who could do it all—sourcing, design, decoration, logistics, and on-site support. Enter Brilliant.
Brilliant rolled out the red carpet for Blue Yonder at ICON. Our solution wasn't just about logistics; it was about creating an experience. We sent a dedicated team to set up and manage the activation on-site, ensuring every detail of the retail pop-up store and point-of-sale system was spot on. The setup was sleek and inviting, designed to draw in attendees and keep them engaged. Plus, we added a fun twist with an in-app gamification experience that got everyone buzzing and interacting with the brand in a whole new way.
Brilliant's support extended to the seamless handling of post-event logistics. After the event, leftover products were packed up and shipped back to our facilities using pre-paid shipping labels. This ensured that any surplus inventory was ready to rock for Blue Yonder’s online Storefront, maximizing the value of the event assets and keeping the excitement going long after ICON wrapped up.
The Brilliant-Blue Yonder collaboration at ICON 2024 was nothing short of epic. We exceeded the target number of retail transactions and generated excitement for the upcoming online Storefront launch with clever QR codes for sign-ups. The integration of these QR codes created a seamless bridge between the in-person event and the digital launch, keeping the audience engaged and eager for what was next.
Attendees left with a fresh enthusiasm for the Blue Yonder brand, fueled by Brilliant’s knack for creating memorable in-person experiences. The buzz generated at ICON set the stage for a highly anticipated and successful Storefront launch, proving that with the right partnership, the sky’s the limit!
