Last updated: June 29, 2026
Brilliant Gifts LLC, doing business as Brilliant (“Brilliant,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our websites, including brilliantmade.com and our platform at app.brilliantmade.com, use our online stores and related services, communicate with us, purchase products or services from us, or otherwise interact with Brilliant.
This Privacy Policy applies to website visitors, prospective clients, clients, store users, gift recipients, vendors, business contacts, and other individuals who interact with Brilliant in a commercial or online context.
This Privacy Policy does not apply to Brilliant employees, contractors, or job applicants to the extent they are covered by a separate workforce or applicant privacy notice. Employees, contractors, and job applicants should review our Workforce Privacy Notice.
By using our websites or services, you acknowledge that you have read this Privacy Policy.
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person or household.
Depending on how you interact with us, we may collect the following categories of Personal Information:
We may collect your name, company name, business contact information, job title, email address, phone number, billing address, shipping address, username, password, and other account-related information.
We may collect information about products or services you purchase, receive, request, view, customize, or place in a shopping cart; gift recipient information; shipping and delivery details; order history; gift messages; store activity; customer service communications; and related transaction information.
If you make a purchase, payment card and transaction information is processed by our payment processor, currently Stripe. Brilliant does not intentionally store full payment card numbers on its own servers. We may receive and retain limited payment-related information, such as transaction identifiers, billing details, payment status, card type, expiration date, and the last four digits of a payment card, as needed for order processing, accounting, fraud prevention, and customer support.
If your business applies for credit with us, we may collect information such as business name, entity type, tax status, owner and officer information, bank references, trade references, financial information, and other information submitted in connection with the credit application.
When you visit our websites, we and our service providers may collect information such as IP address, device identifiers, browser type, operating system, referring and exit pages, pages viewed, time zone or locale, date and time stamps, search terms, clickstream data, interactions with page elements, and other information about how you use our websites.
We may collect information about your communication preferences, marketing interactions, survey responses, event registrations, campaign engagement, and interactions with our advertisements, emails, websites, and online stores.
We may collect information you provide when you contact us, request customer support, submit comments or questions, complete forms, participate in surveys or promotions, or otherwise communicate with us online or offline.
We may receive information from clients, store managers, service providers, fulfillment partners, shipping providers, advertising and analytics partners, CRM and sales-intelligence providers, publicly available sources, and other third parties.
We may use Personal Information for the following purposes:
We may disclose Personal Information to the following categories of recipients:
We disclose Personal Information to third parties that perform services for us, such as order processing, product sourcing, production, customization, fulfillment, shipping, delivery, payment processing, invoicing, customer support, data hosting, security, analytics, advertising, marketing, CRM, sales intelligence, and professional services.
We may disclose Personal Information to suppliers, decorators, fulfillment partners, carriers, customs brokers, logistics providers, and similar parties as needed to produce, fulfill, ship, deliver, and support orders.
If you use or purchase from a company store, gifting program, or other experience sponsored, administered, or managed by a Brilliant client or store manager, we may disclose relevant information to that client or store manager, such as your name, contact information, order details, shipping information, budget usage, store activity, and related reporting.
The applicable client or store manager may use that information for its own business purposes, such as administering the store, managing budgets, approving orders, supporting employees or recipients, and conducting internal reporting. Any independent use of your Personal Information by that client or store manager is subject to its own privacy practices.
We may disclose website, device, usage, and contact-related information to advertising, analytics, tag-management, retargeting, visitor-identification, customer-support, and similar technology providers, as described further in the “Cookies and Tracking Technologies” section below.
We may disclose Personal Information to courts, regulators, law enforcement, governmental authorities, public bodies, and other parties when we believe disclosure is required or permitted by law, legal process, or regulatory obligation.
We may disclose or transfer Personal Information in connection with a merger, acquisition, financing, investment, sale of assets, restructuring, bankruptcy, change of control, or similar business transaction.
We may disclose Personal Information to attorneys, accountants, auditors, insurers, bankers, consultants, and other professional advisors.
We may disclose Personal Information to other parties when you direct us to do so, when you consent, or when disclosure is otherwise described at the time of collection.
We and our service providers use cookies, pixels, tags, web beacons, log files, software development kits, performance-monitoring tools, and similar technologies to operate our websites and platform, remember preferences, support account login, analyze website usage, improve performance, provide customer support, identify business visitors, and, where permitted, deliver or measure advertising and marketing activities.
Cookies are small data files placed on your device. Some cookies and similar technologies are strictly necessary for our websites and services to function. Others are used for analytics, advertising, personalization, visitor identification, sales intelligence, customer support, performance monitoring, or similar purposes.
We may use the following categories of technologies:
Our marketing website and authenticated platform may use different sets of cookies and similar technologies based on the functionality available within each service. A current list of the cookies and similar technologies used on our websites, including their providers, purposes, categories, and retention periods, is available on our Cookies & Trackers page.
You may update your cookie preferences at any time using the Your Privacy Choices link in the footer of our website. You may also use browser settings to block or delete cookies, but blocking cookies may affect website functionality.
Depending on your location and applicable law, we may request your consent before using certain nonessential cookies or tracking technologies. Where consent is required, we will use nonessential cookies and similar technologies only in accordance with your consent choices. Your ability to use the website is not conditioned on accepting optional advertising or analytics cookies, although some features or personalization may be limited if certain cookies are disabled.
We may send you marketing communications about Brilliant, our products, our services, events, promotions, and related updates where permitted by law.
You may opt out of marketing emails by clicking the “unsubscribe” or “opt out” link in the email or by contacting us at [email protected]. Even if you opt out of marketing communications, we may still send you transactional, service-related, legal, security, account, order, or administrative communications.
Payment card information submitted through our website is processed by Stripe or another payment processor. Brilliant does not intentionally store full payment card numbers on its own servers.
Payment information is handled by our payment processor in accordance with applicable payment-card industry standards. We may receive limited payment-related information, such as transaction identifiers, payment status, card type, expiration date, billing details, and the last four digits of a payment card, as needed to process transactions, maintain records, prevent fraud, provide support, and comply with legal obligations.
If you choose to save a payment method, the payment processor may store the payment method and provide Brilliant with a token or other limited information that allows future transactions without Brilliant receiving the full payment card number.
We use reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no method of transmission over the internet and no method of electronic storage is completely secure. We cannot guarantee absolute security.
We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
The length of time we retain Personal Information depends on factors such as:
When Personal Information is no longer reasonably needed, we will delete, de-identify, aggregate, or otherwise dispose of it in accordance with our policies and applicable law.
Brilliant is based in the United States, and we may process and store Personal Information in the United States and other countries. Our service providers and partners may also process Personal Information in the United States or other jurisdictions.
If you are located outside the United States, your Personal Information may be transferred to, stored in, or processed in a country that may not provide the same level of data protection as your jurisdiction. Where required by applicable law, we use appropriate safeguards for international transfers, which may include standard contractual clauses, data processing agreements, or other lawful transfer mechanisms.
If you are located in a jurisdiction that requires us to identify a legal basis for processing Personal Information, our legal bases may include:
Depending on where you live, you may have certain rights regarding your Personal Information. These may include the right to:
To exercise privacy rights, please contact us at [email protected].
We may need to verify your identity before responding to a request. We will respond to requests in accordance with applicable law.
This section applies to California residents and supplements the rest of this Privacy Policy.
California residents have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, collectively referred to as the “CCPA.”
In the preceding 12 months, we may have collected the following categories of Personal Information:
We do not use Sensitive Personal Information to infer characteristics about you.
We may collect Personal Information from:
We collect, use, and disclose Personal Information for the business and commercial purposes described in Sections 2 and 3 of this Privacy Policy, including providing services, fulfilling orders, supporting company stores, processing payments, communicating with you, conducting analytics, advertising, security, legal compliance, and business operations.
We may disclose Personal Information to the categories of recipients described in Section 3 of this Privacy Policy, including service providers, vendors, suppliers, fulfillment partners, shipping providers, clients, store managers, advertising and analytics partners, CRM and sales-intelligence providers, legal authorities, professional advisors, and parties to business transactions.
We do not sell Personal Information for money.
However, some of our use of third-party advertising, analytics, retargeting, visitor-identification, and sales-intelligence technologies may be considered a “sale” or “sharing” of Personal Information under the CCPA, including sharing for cross-context behavioral advertising.
In the preceding 12 months, we may have sold or shared the following categories of Personal Information for advertising, analytics, retargeting, visitor-identification, and related commercial purposes:
The categories of third parties to whom this information may have been sold or shared include advertising networks, analytics providers, retargeting providers, social media platforms, visitor-identification providers, CRM providers, and sales-intelligence providers.
California residents have the right to:
You may exercise your right to opt out of the sale or sharing of your Personal Information by using the "Your Privacy Choices" link available in the footer of our website or submitting a request to [email protected].
In addition, where required by law, we honor browser-based opt-out preference signals, such as Global Privacy Control (GPC), as a valid opt-out of sale or sharing for the browser or device that transmits the signal.
We may need to verify your identity before responding to certain requests. Authorized agents may be required to provide proof of authorization, and we may also ask you to verify your identity directly with us.
We will respond to verifiable consumer requests within the time required by law.
If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar data-protection laws, you may have certain rights regarding your Personal Information, subject to legal limitations and exceptions.
These rights may include the right to:
To exercise these rights, contact us at [email protected].
Where applicable law requires consent for nonessential cookies or similar technologies, we will request and rely on consent through our Your Privacy Choices interface or another consent mechanism. You may change your preferences at any time using the Your Privacy Choices link in the footer of our websites.
Some browsers offer “Do Not Track” signals. There is not currently a uniform industry standard for responding to all Do Not Track signals.
Where required by applicable law, we honor legally recognized browser-based opt-out preference signals, such as Global Privacy Control, as an opt-out of sale or sharing for the browser or device that sends the signal.
You may also use the Your Privacy Choices link in the footer of our websites to manage certain privacy choices.
This section applies to Brilliant’s Shopify integration, including any Brilliant app made available through Shopify’s App Store. The Shopify integration is intended for use by merchants that are Brilliant clients and allows Shopify order information to be transmitted to Brilliant so Brilliant can provide its services, including order processing and fulfillment.
Through Shopify APIs, Brilliant may collect customer and order information needed to provide the integration and fulfill orders, such as customer name, email address, shipping or physical address, phone number where necessary, order details, order status, fulfillment information, and related transaction information.
Brilliant may also collect merchant account, installation, configuration, support, and usage information, including automated technical logs used to operate the integration, diagnose errors, validate app usage, maintain security, and troubleshoot issues.
The Shopify integration does not place cookies or tracking technologies on merchant customer devices and does not collect information about how merchant customers browse, visit, or navigate a merchant’s Shopify storefront.
Brilliant uses information collected through the Shopify integration to provide, support, secure, and maintain the integration and related Brilliant services, including to process, fulfill, ship, deliver, and support orders; troubleshoot and improve app functionality; maintain business records; comply with legal, tax, accounting, and recordkeeping obligations; and enforce applicable agreements. Brilliant does not use personal information collected through the Shopify integration for unrelated advertising or interest-based marketing.
Brilliant retains information collected through the Shopify integration as described in the “Retention of Personal Information” section above. Brilliant is based in the United States, and information collected through the Shopify integration may be processed in the United States and other countries as described in the “International Transfers” section above.
Merchants with questions about the Shopify integration or related privacy requests may contact their Brilliant account manager or [email protected]. Merchant customers should generally contact the merchant directly regarding privacy requests related to their Shopify orders, and merchants may contact Brilliant for assistance where appropriate.
Our websites may contain links to third-party websites, applications, platforms, or services. We are not responsible for the privacy practices of third parties. When you leave our website or interact with a third-party service, your information may be governed by that third party’s privacy policy and terms.
Our websites and services are intended for business and general audience use and are not directed to children under 13. We do not knowingly collect Personal Information from children under 13.
If you believe a child has provided us with Personal Information, please contact us at [email protected], and we will take appropriate steps to delete the information where required by law.
This Privacy Policy does not apply to Brilliant employees, contractors, or job applicants to the extent they are covered by a separate workforce or applicant privacy notice. California workforce members should review our California Workforce Privacy Notice.
Any dispute, claim, or controversy arising out of or relating to this Privacy Policy or our collection, use, disclosure, processing, or retention of Personal Information is subject to the dispute-resolution provisions in our Terms of Service, to the extent permitted by applicable law.
Those provisions may include pre-dispute notice requirements, informal resolution procedures, arbitration, class-action waivers, governing law, and venue terms. Nothing in this Privacy Policy is intended to limit rights that cannot be limited under applicable law.
If you believe your Personal Information has been collected, used, disclosed, or processed in a way that violates this Privacy Policy or applicable law, please contact us at [email protected].
To help us investigate and respond, please provide as much relevant information as reasonably available, such as:
Providing this information helps us investigate efficiently, but nothing in this section limits any rights you may have under applicable law.
We may update this Privacy Policy from time to time. Changes will be effective when posted unless otherwise stated.
If we make material changes, we may provide additional notice, such as by posting a notice on our website or sending a communication where appropriate. The “Last updated” date above indicates when this Privacy Policy was last revised.
If you have questions about this Privacy Policy, want to exercise privacy rights, or wish to submit a privacy-related request, please contact us at:
Brilliant Gifts LLC
Email: [email protected]
Our postal mailing address is 2261 Market St, Suite 4801, San Francisco, CA 94114.
The data controller of your Personal Information is Brilliant Gifts LLC